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The paper is a marketing analysis based on the example of Arnie Morton’s steakhouse. Particularly, the marketing environment, including the analysis of the company’s consumers and competitors, and the marketing mixing are analyzed. Finally, the companies perspectives are taken into consideration and positive and negative aspects of the company’s marketing is briefly analyzed. Processes that are now observed in the contemporary economy differ significantly from what happened even a few decades ago. The 20th century became a very important period in which the main preferences and interests of customers changed in favor of such industries as entertainment and food industry. It means that material interests are quite important society and investments in such industries may be very perspective. Arnie Morton’s steakhouse may be a good example that serves as a strong argument for the statement mentioned above. Taking into consideration these facts, this paper would be focused on the Arnie Morton’s steakhouse, particularly on its marketing environment and mix as well as the company’s perspectives would be discussed. The Marketing Environment At the beginning of the paper, it is necessary to analyze the marketing environment the company is in. But it is impossible to understand the current situation and position of Morton’s steakhouse if there is no information about its history and first steps in serious business. By the way, a historical background of Arnie Morton’s steakhouse is particularly interesting because its founder and chief to a certain extent managed to foresee the prospects of his company and industry at large. So, it is worthy to underline that the development of Morton’s of Chicago into one of the largest company, operating in the US restaurant business and having a great food-dining concept, may be traced back to a collage paper written more than three decades ago. At that time, one of those who would play a prominent role in the development and progress of Arnie Morton’s steakhouse, Allen J. Bernstein, being a junior marketing major at the University of Miami, was so eager in the restaurant business and particularly in branding that he decided to write a term paper on this topic. Quite remarkable fact is that he used a nearby Miami-based Burger King Corporation as the basis for his research. What is more interesting it is the conclusion that he made, namely he wrote: “I became fascinated with two things. One: the concept of what franchising was and two: the future of the leisure time industries, of which obviously eating out is a very significant one.” (Peters 2001:74). At this respect, the future chief of the company shows a great talent and intuition in ability to foresee prospects of the market development and demand. Actually, he turned to be a person that once being repossessed by some brilliant idea would attempt to make it true and probably due to it Morton’s is nowadays one of the largest companies in its segment of the market and continues to be quite a significant player and provide an ongoing international growth of its 61 unit. Generally speaking, Arnie Morton’s steakhouse was found in the late 1960s by Arnie Morton and Klaus Fritsch. They opened their first steakhouse in Chicago and since that time on the company has been developing quite dynamically. However, an unprecedented, rapid growth has been basically observed during the ‘epoch of Bernstein’ who came to the company, or more precisely acquired Morton’s steakhouse in 1989. Exactly this year, Allen J. Bernstein acquired eight of nine Morton’s that existed at that time. Bernstein, being a chairman, president and chief executive of New Hyde Park New York – based Morton’s Restaurant Group Inc., and soon he has opened 53 additional Morton’s, including seven international units. It was really a significant enlargement that made the company much more powerful than it has ever been before. Naturally, such an enlargement could not prevent the company from becoming a leading company in its segment of American market and what is also very important is the fact that the strategic step has been done practically immediately when seven international units of Morton’s steakhouse were acquired. This acquisition symbolized the intention of the company administration to broaden national market and become an international company. Naturally, it was a very perspective decision because in 1990s the world economy was characterized by the overwhelming process of globalization. At this period of time the world economy really became open and opportunities for businesses became practically unlimited geographically with rare exceptions. In such a situation Arnie Morton’s steakhouse could not remain limited by national borders of the US and attempted to enlarge its business. However, the general trend of the world economy is obvious not the only reason why the company has started business on the international level. One of the very important reasons was the intention to become a leader of the market in spite of all rivals Morton’s had to compete with. Among its most powerful and strong competitors may be named Bertolini’s that worked quite successfully but mainly in the national market. For instance, in 1999 it possessed twelve Bertolini’s in ten American cities. Though this company is characterized by a traditional Italian style and some times it is called an authentic Italian trattoria. But, anyway, it is obvious that the company itself and its leadership in the market is not sufficient and, furthermore, is impossible without customers. It is necessary to say that customers are the primary concern of Arnie Morton’s steakhouse management. The company is characterized by a high respect to its clientele and it is seen in strategic postulates proclaimed by the chief of the company. In order to explain what attitude to clients should prevail in Arnie Morton’s steakhouse it would be enough to quote Allen J. Bernstein who estimated that “my credo is if you’re an Alabama rubber band salesman and you stop in Atlanta for the first time, our people better treat that person as the most important person in the world.” Moreover, “they better be treated as if they were Mel Gibson, Sharon Stone, or former President Bush. Then, if you’re, in fact, really dear and near to the company, somebody of a prominent status, then we elevate you to a deity status.” (Peters 2001:80). So, judging from this the attitude to clients are very respectful and it seems that the company cares about clients at first turn, however, the company also demands a corresponding payment for such attitude but it will be discussed in the next chapter of the paper. college essays Custom Essays research papers enlargement free penile pills sample penis enlagement pic before and after free penis enhancement pills does penis enargement work best penis enlargement pill natural penis enhancement penis enlagement surgery cost vimax does penis enlargement work

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What Is An Orgasm In Women And Why All The Mystery? An orgasm is an emotional and physical experience that occurs during a “sexual response cycle”. Before an orgasm, the body becomes increasingly excited. Breathing, heart rate and blood pressure increases. The pupils of the eyes dilate; the lips of the mouth darken, the nipples become erect, the clitoris swells and becomes hard and exposed, (much like the aroused penis). With increased excitement, the skin becomes flushed and it begins to sweat. In women, the labia, clitoris, vagina and pelvic organs enlarge in very much the same way as the aroused penis enlarges. Sometimes there is a plateau of excitement that is held for several minutes before you are about to orgasm. Orgasm is the point at which all the tension is suddenly released in a series of involuntary and pleasurable muscular contractions that may be felt in the vagina and/or uterus (some women do experience orgasms without contractions). The orgasm happens when excitement seems to go over the edge; a climax or crescendo is reached which may last several seconds or longer. During orgasm the body stiffens and the muscles contract. Involuntary muscle contractions and spasms may occur in various parts of the body, including your legs, stomach, arms, and back. The muscles of the vagina relax and contract rapidly, as do the muscles of the uterus. The glands of the vagina (Bartholin's glands) discharge a watery secretion, which acts to lubricate the vagina. It is sometimes said to be the equivalent to the male ejaculation. The main physical changes that occur during a sexual experience are a result of vaso-congestion. This is the accumulation of blood in various parts of the body. Multiple Orgasms in Women It’s no secret that many women have multiple orgasms. Masters and Johnson documented this occurrence more than 25 years ago. But, do they serve a purpose besides from a pleasurable one? Theories suggest that muscular contractions associated with orgasms pull sperm from the vagina to the cervix, where it's in better position to reach the egg. Researchers believe that if a woman climaxes up until 45 minutes after her lover ejaculates, she will retain significantly more sperm than she does after non-orgasmic sex. Endorphins Orgasms cause a release of endorphins into one's spinal fluid. Endorphins are also somewhat responsible for the emotion of happiness, pleasure, calming effect and so on. The Endorphin Mystery Many researchers believe that strenuous exercise releases endorphins into the blood stream. Others agree that endorphins are released during orgasm, as well as during laughter. Endorphins are a group of substances formed within the body that naturally relieve pain. They actually have a similar chemical structure to morphine. In addition to their analgesic affect, endorphins are thought to be involved in controlling the body's response to stress, regulating contractions of the intestinal wall, and determining mood. They may also regulate the release of hormones from the pituitary gland, notably growth hormone and the gonadotropin hormone. It also seems that endorphin stimulation may occur with frequent sex and masturbation.. There is no evidence that too much sex (or exercise or laughter, for that matter) and consequential elevated levels of endorphins have any kind of endorphin depletion effect -- that is depletion of bodily endorphins, which could lead to depression. It is believed that endorphins are “recycled” by the body as are other brain chemicals. Currently, research being done to evaluate the full range of endorphins' functions in the body, especially how they relate to the prevention of illness and their beneficial affects in cancer and depressed patients. This is not a known fact at this time, but speculation by the medical community and a response to a reader's question from one of my websites. What's The Difference Between Clitoral and Vaginal Orgasms? The difference between a "clitoral" and a "vaginal" orgasm is where you are being stimulated to achieve orgasm, not where you feel the orgasm. This may clear up some of the confusion around this common question. The clitoris has a central role in elevating feelings of sexual tension. During sexual excitement, the clitoris swells and changes position. The blood vessels through the whole pelvic area also swell, causing engorgement and creating a feeling a fullness and sexual sensitivity. Your inner vaginal lips swell and change shape. Your vagina balloons upward, and your uterus shifts position in your pelvis. For some women, the outer third of their vagina and the cervix are also very sensitive or even more sensitive than the clitoris. When stimulated during intercourse or other vaginal penetration, these women do have intense orgasms. This would be what is referred to as a vaginal orgasm -- without clitoral stimulation. (Sigmund Freud made a pronouncement that the "mature" woman has orgasms only when her vagina, but not her clitoris, is stimulated). This of course, made the man's penis central to a woman's sexual satisfaction. In reality, orgasms are a very individual experience and there is no one correct pattern of sexual response. Whatever feels wonderful to you, makes you feel alive and happy, and connected with your partner is what matters. Enjoy!